About Us

The Brand

Welcome to Aanvim, a homegrown brand where we celebrate diversity and believe that style knows no size. Our commitment is to revel in the joy of fashion that is comfortable, affordable, and undeniably stylish. At Aanvim, inclusivity is at the heart of what we do. Our curated collections are thoughtfully designed to embrace and enhance every unique silhouette, allowing you to express your individuality with confidence. Aanvim is your destination for fashion that embraces everybody, providing a blend of comfort, affordability, and style that speaks to the beauty in diversity.

What Inspired Us?

Aanvim means Subtle.

Our journey began with a simple yet powerful inspiration: a vision to redefine everyday wear by offering affordable and sustainable fashion that seamlessly transitions from home to office, to a date with friends. This inception of our brand was rooted in a desire to create comfortable yet distinctly unique clothing accessible to all. We recognized the need for wardrobe essentials that not only prioritize comfort but also reflect individual style with meticulous details and care in every piece. Join us in this journey as we redefine the essence of everyday wear, making comfort, affordability and sustainability synonymous with Aanvim.

Our Process/Approach

The creation of each Aanvim garment to your wardrobe is a meticulous journey from ideation in form of inspired sketches to a curated process of fabric selection to design to the final product ensuring that each piece embodies our commitment to comfort, style, and sustainability. The process is a collaborative effort of teamwork at its core where in the final touch comes from skilled artisans who bring our designs to life with precision and care, ensuring that each garment is not just clothing but a statement of quality and craftsmanship resulting in garments that seamlessly blend comfort and style.

A Note from The Founder

Hello everyone!

My name is Chaitali Rajpuria and I am the founder and designer at Aanvim (registered under the company The Crimson Co) I am delighted to extend a warm welcome to you. With my two decades of seamless dedication to design and development at Manish Creations, I have channeled my passion, experience and expertise into the realm of women’s wear. Aanvim is my small yet significant endeavor to bring joy of fashion to everyday lifestyles. It is my belief that fashion should be an inclusive celebration and Aanvim reflects this philosophy.
As a homegrown brand based in Kolkata, we are gradually growing with an inspiring and promising team. Together, we are committed to crafting garments that will embody comfort, style and sustainability.
Thank you for being a part of the Aanvim journey-
Love always,
Aanvim by Chaitali